With a friendship that spans over 25 years and a shared passion for crafting creative drinks at every social gathering, our journey was bound to happen. From post-work hangouts and weekends at the lake to golf trips, ski days, and backyard get-togethers, we were always experimenting—mixing beer with classic cocktails to create what became our signature bevvy: the “Double Whammy.”

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When the world shifted during the pandemic, so did we. Our gatherings moved online, and from that, the Friday Night Club was born—a virtual happy hour that kept us connected and inspired. It was during these digital cheers that the spark ignited: why not turn our favorite tradition into something everyone could enjoy?

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With our combined strengths—culinary creativity, entrepreneurial drive, business leadership, and a shared vision—we knew we had the perfect mix to bring this idea to life. And so, the next chapter began: ready-to-drink cans that fuse the boldness of beer with the character of cocktails.

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There's No mixing — just Crack'em!